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Case Study

How Neat Helped HubSpot Create More Equitable Spaces

HubSpot is a leading customer relationship management (CRM) platform offering software, services and support with the goal to help companies grow better.




Cambridge, Massachusetts, United States


The Client

About Hubspot

HubSpot is an inbound marketing and sales software that helps companies attract visitors, convert leads, and close customers. It's a cloud-based platform, so all your data is synced across teams and devices, while updates are instant and automatic.

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The Challenge

HubSpot was an early adopter of video, leveraging Zoom as their collaboration platform

Initially, their technology was geared more towards the in-room experience that allowed their 7000+ employees across 13 global offices to collaborate with each other and with customers. However, hybrid work is now the norm for HubSpot, with 88% of employees either flex (moving between remote and office) or fully remote, so they knew they needed to make changes to ensure that wherever people were working they always felt like they were sitting at the same table together. Neat was the answer. 

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The Solution

A key experience for HubSpot is Neat Symmetry, which bridges the gap between remote and in-room participants to bring everyone close up on screen, so everyone can be easily seen and heard.

HubSpot decided to update its office space to support greater equity for all users, remote and in the office, by rethinking their meeting space technology, furniture layout, and what capabilities existed in different spaces. Some of the changes include putting dual screens in every room so people can see remote participants as well as content being shared, and rethinking meeting room furniture and layouts to make sure everyone is facing the camera. They also made sure that common areas include seating and technology that make it easy to collaborate quickly for ad-hoc discussions.


Hybrid work is now the norm for HubSpot, with 88% of employees either flex or fully remote

The shift to hybrid work has encouraged us to build spaces that are inclusive and really purposeful. No one wants to go back to the office to sit at a desk. We want employees to use the space for a reason or purpose and we want the technology to be easy to use and impactful as well.

Jimmy Yan, Principal Engineer of Collaboration Technology.

The Results

The simplicity of Neat’s devices is a key piece of the successful partnership with HubSpot.

The all-in-one Neat Board has made it easy for HubSpot to create flexible and movable collaboration spaces, while the sleek Neat Bar delivers a powerful solution for HubSpot’s meeting rooms that makes it easy for users to simply walk into a room and start a meeting, so they can focus on the meeting experience rather than troubleshooting or installing the solutions.

Working together, HubSpot has used Neat and Zoom to create an office space with technology that fits the needs of its employees around the world, whether they’re in the office or remote. As partners, we’ll continue to push the envelope of what is possible and create the best environment for collaboration and inclusivity.

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