From the back office to the front of the grid, the Oracle Red Bull Racing team works as a finely tuned team, bringing the very best of F1 racing to fans and the world.
The team’s ethos for quality and excellence continues through to the hospitality it presents to its guests on race weekends as a part of the Oracle Red Bull Racing Paddock Club experience. Requiring a step change from its existing, multi-display set-up that took hours and mass manpower to set up, the hospitality team sought a new way to bring all the action of the race, and more, to its super fans.
With a packed schedule for the season, the Oracle Red Bull Racing team required a solution that truly represented the Oracle Red Bull Racing brand identity, with precise colour calibration and perfect resolution. They also required a display that could show multiple feeds at any one time, that could be set up in hours rather than days, with minimal effort, and that could be transported easily and securely. A challenging brief that PPDS were delighted to bring into being.
Understanding the incredible pressure that time constraints presented to the Oracle Red Bull hospitality team, PPDS set about designing a completely customised solution, delivering three state-of-the-art dvLED wall solutions that could be rotated throughout the season, allowing the team ample transportation time ahead of each F1 race weekend.
The 9000 Series 1.5 pixel pitch dvLED walls span an incredible 10m2, making them by far the largest in the entire F1 Paddock Club, and comprise of two identical flight cases containing pre-configured walls that hinge and join together, and surrounded by Oracle Red Bull Racing branded casing, to create one giant showcase.
As well as the Philips dvLED displays in each Paddock Club, the experience is augmented with Philips MediaSuite professional TVs, as well as Philips gaming and touch monitors.
“This Philips LED wall offers a really clear, high resolution, super-sized canvas for us to deliver our content. And for us to deliver that partnership together but also enhance the guest experience is amazing.”
Jodie Porter, Head of Hospitality Oracle Red Bull Racing and Red Bull Technology
Featured Case Studies